There is no advertisement as powerful as a positive reputation traveling fast
Brian Koslow (Professional and Business Owner Coach)
The Capital Network: Australian Investor, Media & Digital Relations
The Capital Network is a premiere Australian full-service investor, media, and digital relations consultancy. Our team of finance industry professionals has built a reputation for providing invaluable assistance to companies listed on the Australian Securities Exchange (ASX), Initial Public Offering (IPO) candidates, and private businesses.
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The Capital Network supports the relationships between business leaders and companies and their stakeholders:
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Investors and shareholders
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Stockbrokers, fund managers and analysts
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The broader investment community
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Understanding the Importance of Investor Relations
Effective investor relations delivers enhanced brand and investor awareness, which goes together with building credibility with the broader investor community. It is critical to a company’s longevity as it helps create the runway for:
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Sustained strength in share price performance
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An ability to raise capital at attractive prices to fund growth
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Improved peer comparatives
It ensures companies:
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Effectively communicate the value-add attached to financial performance (reported and prospective), Mergers and Acquisitions (M&A) developments, growth plan deliverables, and other positive news flow
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Provide clear messaging on how negative developments will promptly be rectified
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Emphasise their commitment to key Environmental, Social, and Governance (ESG) principles
Enhanced Brand & Investor Awareness – Key Delivery Metrics
The Capital Network measures success in delivering increased investor awareness for its clients via favourable movements across a range of company-specific share market and media relations market measures, including:
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Growth in shareholder registers
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Increased trading volumes and share liquidity levels
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Growth in website traffic and shareholder-generated inbound enquiries
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Expansion in client social media presence
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Clients’ progression to more sophisticated social media output, including an evolution from simple posts to insightful short-form videos
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News stories in traditional media outlets
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Increased interest from stock broker advisor networks and analyst teams
EXPOSURE
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Increased number of investorsIncreased liquidity
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Increased website trafficIncreased time spent on website
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Increased inbound enquiriesIncreased social media followers
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Increased investor video viewsIncreased analyst coverage
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Increased organic media articles
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Increased recognition from industry
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Higher quality of peer benchmarking
INVESTORS
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Increased exposure in investment community
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Increased participation in roadshows
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Higher quality names on register
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Healthy amount of rejuvenation on register
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Maintaining a loyal shareholder base
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Building long-term credibility with the investment communityIncreased number of new shareholders
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Quality of attendees, questions and feedback on calls and events
VALUE
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Enhanced ability to raise capital
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Future financing at favourable terms
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Lowering the cost of capital
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Oversubscribed capital raisings
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Higher conversion rate of investor outreach activities
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Stock price performance
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Higher price target on analyst reports
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Favourable comparison to peer and performance measures
The Capital Network team ensures the business achievements and growth strategies of its clients are presented in a way that maximises market coverage.
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At its core, this comprises assistance in the creation and drafting of clients’ ASX announcements in compliance with listing rules - including the preparation and dissemination of financial reports - and investor presentations that transparently communicate company news flow to key stakeholders.
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But The Capital Network does so much more than just help clients with these ASX compliance-related materials that communicate achievements and growth plans to existing shareholders.
It also develops and delivers communication strategies that ensure the investment proposition offered by individual clients aligns with their business strategy and market expectations. This involves establishing key messages, target audiences, and appropriate communication channels to facilitate effective presentation to potential shareholders, thereby broadening investor awareness.
These strategies are multi-faceted and comprise:
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Investor communication and media relations strategic plans, which contain a range of recommended initiatives cutting across:
Investor-facing materials creation
Traditional and digital media
Distribution
Shareholder engagement
Investor analytics
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Physical and virtual investor roadshows, meetings, presentations, and Q&A sessions
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Investor webinars and webcasts
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Communicating client-specific news to The Capital Network’s investor base
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Promoting the stature of senior leadership teams from company clients
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Effective crisis communication and management